Why an E-Card?

1.      The Interactive Brochure.  Our experience with the United States Army and the Air National Guard provide dramatic examples of the target audience reaction to a multimedia presentation.  Army recruiters nationwide reported that this was the most effective handout they had had in over 20 years.  No other media allows you to so dramatically get your message across.  And, it’s updateable.

2.      Attention Getter.  As a recent magazine article put it today you need “something that will draw raves and make a lasting impression.”  Something that let’s you “get your whole spiel across in a few minutes”, without “reams of papers or brochures.”  We have found e-cards to be an extremely effective tool for getting our message and the message of our clients across to their clients and customers.  We have heard “Oohs” and “Ahhs” when used at symposia and comments like “the ultimate tickler” from other prospects.  Bottom line – they get peoples attention.

3.      Engaging.  Electronic gaming is considered a hot consumer trend and advergames generate brand awareness, while capturing the viewer’s attention.  “You can engage people in your brand for 15-20 minutes…and there’s greater retention when it’s interactive.”  Plus, if the game or screensaver is treated as a reward for looking at your marketing materials there is a greater likelihood that the viewer will see your message.  The Washington Post says “everyone is a target for advergames”.

4.      Flexible Media.  E-Card content can be modified to provide a 3-4 minute Flash or Shockwave promotional for Internet viewing or modified to provide a 20 second to 3 minute video on VHS, SVHS, Mini-DV, or DVD for client use (priced options).  Creates attention getting websites, kiosks, and tradeshow displays.

The E-Card Advantage

1.      Update Capable.  Keeps your information current using Internet updates.

2.      Searchable.  Using database driven menus and multiple search fields makes it easy for customers to retrieve your information.

3.      The Multimedia Experience.  Interactive, visually enticing, with the possibility for narration, video, animation, 360 degree panoramic and object views, and more.

4.      Active Links.  Permits active Internet website and e-mail links.

5.      Customer Rewards.  Rewards like screensavers and games (Advergames) can be provided as an incentive to users that view your material.

6.      Customizable shapes and sizes.   Business card, mini-round, you name it

7.      Low cost easy to mail.  Can be mailed in standard envelope at lowest postal rates.

8.      No Internet Connection.  Does not require an Internet connection for client to get your information.

9.      No high-speed Internet.  Does not require high-speed access to be viewed permitting use of narration, video, enhanced image mapping, true virtual reality, and the whole range of multimedia.

10.  Uses the Computer.  The individuals, college groups, and organizations you sell to have computers. 

The Aware Concepts Advantage

1.      Experience.  Six years of major production work for groups like the Smithsonian Institution, National Park Service, the United States Army and Air National Guard, plus ad agencies like Young & Rubicam and a host of other clients.  Plus, award winning professional illustrators, designers, programmers, and writers.

2.      Capability.  Full range multimedia development.  Professional E-Card production (silk screened disk labels and no one offs or CD-Rs).

3.      Technical Support.  We support what we produce so you don’t have to.

Packages

1.      Purchase Good E-Card package (1,500 E-Cards).  Initial cost $6,000.  See attached template.

2.      Purchase Better E-Card package (2,500 E-Cards).  Initial cost $10,000.  See attached template.

3.      Purchase Best E-Card package (5,000 E-Cards).  Initial cost $15,000.  See attached template.

Options (see attached options sheet for priced options)

1.      Printable Files.  Permits Adobe (.pdf) style print copies of anything from menus to schedules.

2.      Virtual Reality.  Both 360 degree panoramic and object views with embedded interactive databases.

3.      You Name It.  Virtually anything you can do with today’s advanced multimedia