Why an E-Card and Why Aware Concepts

Aware can provide an Interactive Brochure on an electronic business card (E-Card) suitable for handout and mass mailing. See attached tables and presentation for details on potential content and pricing.

Why an Interactive Brochure/E-Card?

1. The Interactive Brochure. Our experience with the United States Army and the Air National Guard provide dramatic examples of target audience reaction to a multimedia presentation. Army recruiters nationwide reported that this was the most effective handout they had had in over 20 years.

Ø Updateable and expandable. Allowing currency and growth without reprinting

Ø Cost effective. For about the cost (or less) of brochures and far less to mail and keep current

Ø The Magic of Multimedia^TM. Sight, sound, and interactivity tell the whole story

Ø Embedded files. Searchable databases, printable forms and brochures, linkable to web & e-mail

2. Attention Getter. As a recent magazine article put it today you need “something that will draw raves and make a lasting impression.” Something that let’s you “get your whole spiel across in a few minutes”, without “reams of papers or brochures.” We have found e-cards to be an extremely effective tool for getting our message and the message of our clients across to their clients and customers. We have heard “Oohs” and “Ahhs” when used at symposia and comments like “the ultimate tickler” from other prospects. Bottom line – they get peoples attention.

3. Engaging. Electronic gaming is considered a hot consumer trend and advergames generate brand awareness, while capturing the viewer’s attention. “You can engage people in your brand for 15-20 minutes…and there’s greater retention when it’s interactive.” Plus, if the game or screensaver is treated as a reward for looking at your marketing materials there is a greater likelihood that the viewer will see your message. The Washington Post says “everyone is a target for advergames”.

4. Flexible Media. E-Card content can be modified to provide a 3-4 minute Flash or Shockwave promotional for Internet use, or a 20 second to 3 minute video on VHS, SVHS, Mini-DV, or DVD for client use (priced options), or to provide information for multiple locations or outlets for a client with more than one outlet, or to create attention getting websites, kiosks, and tradeshow displays.

Why Aware Concepts, LLC (Founded 1997)

1. Experience. 1) Award winning staff with over one million installations worldwide

2) Customer Service and Technical Support – We do it so you don’t have to

2. Clients. Aware has produced products for the Smithsonian Institution, the San Diego Aerospace Museum, the National Park Service, Young & Rubicam (The U.S. Army), the Air National Guard, The Retired Officers Association (TROA), Civil War artist Mort Künstler and others.

3. Capability. Aware provides complete end to end multimedia solutions and turn-key products that can be delivered for Internet (web viewable), Video, CD/DVD, E-Card, Kiosk, and PDA formats. Aware has complete in-house capability for VR photography, database development, illustration, and every facet of multimedia development including embedded printable forms and brochures.

Packages (See attached tables)

1. The Apprentice, The Magician, The Sorcerer, The Wizard, and even More Magic (options/ideas)